Reading Time: 2 minutes
By Martin Bigg
The all-new Aston Martin Vantage was only revealed this week, and it’s already proving to be a big seller for the British automaker. It’s so popular, that production capacity for the first batch has nearly sold out according to Automotive News. CEO Andy Palmer confirmed that sales of the V8-powered supercar have already started for private customers, and that 80 percent of the Vantage’s first output has already been taken. First deliveries are scheduled to arrive in the second quarter of 2018.
So, if you want to own a 2018 Aston Martin Vantage next year you better be quick. “Most of our production for next year is already sold out,” Palmer said. He added that Aston Martin is using the Vantage to expand its current customer base and attract new customers that typically buy Porsches and Ferraris. That’s partly why the design of the Vantage is unlike anything else in Aston Martin’s current or previous lineup, which inspired the design of James Bond’s DB10. Its “predatory stance” was also inspired by Aston Martin’s Vulcan racecar according to the company. The new Vantage has a lot to live up to, as it’s a successor to the most popular series in Aston Martin’s history.
If its early sales are anything to go by, it should help the company continue its current record profits. 2017 has been a very strong year for Aston Martin, as the automaker made a profit for the first time in a decade. In the first quarter, strong sales of the DB11 helped Aston Martin double its revenue from $120 million to $244 million and achieve a pre-tax profit of $7.64 million. In the third quarter, revenues rose by 62 percent to $208 million, and in the first nine months pre-tax profit reached $29 million compared to its $165 million loss over the same period last year.